Over the past few months, Electronic Arts game studio has negotiated with various companies such as Apple, Amazon and Disney who are interested in buying this company. The Cupertino-based tech giant has taken a renewed interest in the gaming market since launching Arcade. Apple Arcade is Apple's subscription game service that provides users with access to exclusive titles without the need for in-app purchases and payments, as well as without ads.
According to MacRumors, by acquiring Electronic Arts, Apple will have access to successful game franchises such as Apex, Battelfield, The Sims, DragonAge, SimCity, Legends, etc.
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Despite the co-benefits of buying EA, Apple probably won't
The acquisition of EA, whose market value is estimated at $34 billion, would be Apple's largest acquisition in history. Until now, the biggest purchase of this company is the Beats brand, which was made in 2014 with the payment of three billion dollars. Apple CEO Tim Cook said during the conference in July that Apple will never make an irrational purchase, but he also stated that he does not rule out any cases and that his company is always monitoring the market.
Now it remains to be seen whether Amazon can make an attractive offer to acquire the game studio Electronic Arts.
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